Jennifer Herrin
medical writer
“Do it, your work will get thoughtful, individualized scrutiny by someone who truly knows what she’s doing in this business and truly wants to help you succeed in yours. Lisa will push you to think deeply about your business’s purpose and ideal clients in ways you might not have thought of on your own. It just felt *good* to be part of a small, committed group of helpful and interesting individuals. Getting feedback from other people has given me confidence.”
Through CAA and in the time since Jennifer…
Is able to clearly articulate how her broad range of skills in the medical field and her teaching experience make her a top-notch medical writer.
Used her new messaging to finally finish her website and revamp her LinkedIn profile. Before CAA, Jennifer was stuck in tech, spending too much time futzing around with web design and tinkering with words knowing full well it was an excuse for a lack of clarity in her business.
Has been very busy with private client work and met important financial goals like paying for her daughter’s college tuition.
Identified issues she’s truly passionate about that will lead her into new levels of leadership in her work and created a place for them in her content that’s congruent with her overall messaging.